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Playbook for makers · Price jump · free while in beta

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Windows 10 ESU for business PCs: Year Two costs twice as much

Readers can stay on Windows: they change a setting or plan. Help the ones who would rather leave.

No deadline yet. · Public page

Low switching pressure21/100

An estimate from the deadline, cost, discussion and need to move. It is not a product rating.

What goes into it

Confidence: low.

deadline0/30
money14/25
attention0/25
audience0/12
force7/8
  • No deadline. People complain but few move. Treat as weak unless attention is high.
  • The change is forced: it reaches users even if they wait.

  1. 1 Related discussions

    Only threads tied to this event that talk about leaving, moving or prices. Saved, not live. Check the date and read the thread before replying.

    No live threads yet.

  2. 2 What people ask

    No common questions yet.

  3. 3 Reply templates

    Answer the question first. Link only if it helps. Always keep the disclosure line. Never post the same text twice.

    Helpful first
    Sorry you have to deal with this. You can stay on Windows. Here is what to change:

1. Count your Windows 10 PCs. List the PCs that still run Windows 10 and check which can run Windows 11.
2. Upgrade the PCs you can. Microsoft suggests moving eligible PCs to Windows 11 with Intune or Windows Autopatch.
3. Buy ESU only for the rest. Buy Extended Security Updates through volume licensing, per device, one year at a time.

If they would rather leave, describe a verified way <your product> can help: <your link>
[Disclosure: I build <your product>.]
    Short answer
    You can stay on Windows. First: count your Windows 10 PCs. Then upgrade the PCs you can.
Happy to help if you get stuck.
[Disclosure: I build <your product>.]
    If you do nothing
    > What happens if I do nothing?

Microsoft says:
- If you do nothing: Windows 10 PCs keep working, but get no security fixes.

You can stay on Windows. To choose when it happens, make the change yourself.
Details: https://learn.microsoft.com/en-us/windows/whats-new/extended-security-updates

I build a tool for people who would rather leave: <your link>
[Disclosure: I build <your product>.]

  4. 4 Switch-page builder

    Create a draft “Switch from Windows” page. Add your product, review every claim, then copy HTML or Markdown. Your product claims need your own evidence.

    • Add your product name to replace “Your product”.
    Preview

    Switch from Windows to Your product

    Windows 10 ESU for business PCs: a change is due. You can stay on Windows. If you would rather leave, here is how to move to Your product.

    What changes at Windows

    Businesses pay for Windows 10 Extended Security Updates one year at a time. Microsoft says the price doubles every year, for up to three years. Joining late means you also pay for the years you missed.

    • Price for Year One: $61 per device (Microsoft)
    • Later years: The price doubles every year, for at most three years (Microsoft)
    • Year One started: November 2025 (Microsoft)
    • Joining in Year Two: You must also pay for Year One, because ESU is cumulative (Microsoft)
    • How it is sold: By the year only; no shorter periods (Microsoft)
    • How long: Up to three years after Windows 10 support ended (Microsoft)
    • Windows 10 support ended: October 14, 2025 (Microsoft)
    • Microsoft's suggested next step: Move eligible PCs to Windows 11 with Windows Autopatch or Intune (Microsoft)
    • Included at no extra cost: Windows 10 on Windows 365, Azure Virtual Desktop and Azure virtual machines (Microsoft)
    • If you do nothing: Windows 10 PCs keep working, but get no security fixes (Microsoft)
    • Businesses that keep Windows 10 PCs: Pay for each ESU year; each year costs more (Microsoft)

    You can stay on Windows if you make the change. This page is for people who would rather leave.

    What Your product gives you

    Write two or three short lines here. Say what Your product does, who it is for, and what it costs. Use only facts you can show.

    How to move from Windows to Your product

    1. Save what you need from Windows. Keep a copy before you cancel anything.
    2. Import into Your product. Say which files you accept and how long an import takes.

    Tell readers to move before their next renewal.

    Questions people ask

    If Your product has a direct answer to one of these, add it here. Keep it short and true.

    How to help new users settle in

    Send one short email. Say what changed, where to find you now, and what they need to do. Put the most important line first.

    If there is a date, send a short reminder a few days before it. Keep a copy of the list you sent it to.

    Sources

  5. 5 Search ideas to validate

    suggested, not measured Phrases people may search when a tool changes like this. We have no search volume data for them.

    • windows 10 esu for business pcs
    • windows alternative
    • windows alternatives
    • windows export
    • how to leave windows
    • switch from windows
    • windows price increase
    • windows price increase 2026